Padraig Hyland

Padraig is a co-founder and CEO of The Core Story™ and is a specialist in business strategy & engagement.

Padraig is a thought leader in the evolution of authentic strategy and using story to evolve leadership and engage audiences. He has designed a framework, The Core Story Process™, to create authentic strategy stories that will engage and excite audiences. It has been applied successfully in many global blue chip organisations, such as Heineken, DHL and the RDS.


Over the last 20 years, Padraig has made numerous TV, Radio and online appearances as a specialist in audience engagement for business. Highlights include: 

  • Working with TEDx Tallaght as a speaker and coach.
  • Writing and presenting two series of leadership training videos for The Ninja Leadership. 
  • Training Academy on Meet The Boss TV.
  • Writing and performing stand-up comedy shows – based on a coaching theme – for the Edinburgh Fringe Festival.



“To successfully navigate the current disruption, organisations need to nourish their authentic leadership voice and create a new story that engages their people on the journey.”


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